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Be Funny or Die. I’m Looking at You, B2B Marketers.
In this Mens Health survey of more than 1,000 women, you know what the #1 Most Desirable Personality Trait was they wanted in a mate? Sense of Humor. So, if most of us are out there looking for a life...
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3 things B2B Social Media Marketers should learn from the Presidential #Debate
The first presidential debate flooded Twitter in a way never before experienced in America, changing not only the post-debate conversations, but the way we experience the debate itself in real-time....
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The 3 L’s of B2B Social Marketing Content: Leads, Leadership & Love
Econsultancy.com just published their first Content Marketing Survey Report which, considering I’m sitting here writing a blog post, hits very close to home here at Argyle Social. Most worker bees in...
View ArticleThe One, Undeniable Truth of B2B Social Media is…
…B2B social media is one-to-one marketing. That’s the truth, B2B marketing is all about making and leveraging your connections, and B2B social media is absolutely no different. Here’s 4 tips on being a...
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B2B Social Media Marketers: Your New Job Description
Last week Garrett talked about the one, undeniable truth of B2B social media is truly that you have to leverage the individual relationships from your one to one marketing move leads down the sales...
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Age, Gender and Social Media Strategy: Audience Analytics for B2B
Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy,...
View ArticleAre B2B marketers using the right social channels?
Last week we talked about a recent survey of B2B customers that showed just how prominent social media is becoming in the B2B sales process. Buyers were clear that social media is playing an...
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What Twitter Lead Gen Cards Mean for You
Today Twitter launched Lead Generation Cards — a feature that allows you to embed simple signup forms into your tweets. Twitter Cards were launched last summer as a way for users to have a richer, more...
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